Tom Nørbech

Tom Nørbech will speak about:

«From Air Miles to Mobility Rewards: A New Era of Incentives»

Curious about how mobility rewards can reshape travel behavior?

A few years ago, people only earned points when flying. Today, it’s nearly impossible to shop without collecting some form of reward. The growth of loyalty programs suggests they genuinely influence behavior.

AtB (PTA in Trøndelag) is testing a new mobility bonus program that could change how we move—earning points when buying bus tickets and spending them on shared mobility. If it works as hoped, it’s a win-win for both customers and the company.

Join the session to learn how incentives can drive greener choices, improve services, and nudge travel outside peak hours.

This is your chance to hear what’s happening behind the scenes—and what’s coming next.

 

Tom Nørbech is Head of Business Deveopment at AtB. Tom has extensive experience in the mobility sector, having worked with Transnova, Enova, the Norwegian Public Roads Administration, and now AtB. He holds a Cand.polit. degree in Sociology and an M.Sc. in Psychology.